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SINOTRUK: Southeast Asian product exports with "battle charts", fight the "transformation wars"

Jun 18, 2024

On June 16-17, SINOTRUK  Tan Xuguang hosted an on-site scheduling meeting for export business of Weichai Southeast Asia market in Singapore, focusing on the export situation in the first half of the year and the incremental export in the second half of the year, analyzing in-depth the new problems, contradictions, and opportunities of the export of ship power and power generation equipment products of Southeast Asia regions, and carrying out a systematic top-level design for the business transformation, organizational change, and team building.

Comprehensively promote product and brand upgrading in the Southeast Asian market

Weichai Southeast Asia market export business on-site scheduling meeting

SINOTRUK   Mr. Tan Xuguang listened to the work report of the persons in charge of Weichai Indonesia, Vietnam, the Philippines, Malaysia, India and other war zones. He said, I came to this research with a “battle map”, we have to work together to fight a good “transformation battle”. Weichai Southeast Asia export business should focus on key markets, key products, key channels, accelerate the transformation from traditional products to new products, from low value-added products to high value-added products, and from selling products to selling services. Weichai’s latest and most competitive high-power high-end engines should be used to seize the market of power generation equipment and ship power to realize a significant breakthrough, enhancement and leadership.

Weichai Singapore should play a good role as a hub


Business Scheduling Meeting of Weichai Singapore Company

SINOTRUK   Tan Xuguang listened in detail to the recent work report in Weichai Singapore Company, and made decisions on a series of major matters around the Southeast Asian market. He said that Weichai Singapore Company should fully play the role of a hub in the Asia-Pacific market, and drive the export of products in the whole region to be further enlarged and strengthened with an all-round and strong management and service system.

Relevant leaders of Weichai Group and Weichai Singapore Company attended the meeting.

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