Across China, tens of millions of truck drivers work tirelessly on the front lines of transportation, ensuring the smooth flow of goods and shouldering the heavy responsibility of keeping cities running and industries thriving. On this long journey through wind and rain, Sinotruk has always kept its truckers close to heart. With “Family-like Service” as its guiding principle, the company has built a solid foundation of service through craftsmanship and conveyed the warmth of its brand through compassion, providing comprehensive support to ensure truckers can operate efficiently and travel with peace of mind.
Launched in 1999, the “Qinren” service brand is Sinotruk’s exclusive after-sales service brand and the first of its kind in China’s heavy-duty truck industry. Focusing on customer needs and upholding service commitments, “Qinren” is dedicated to providing customers with a more convenient, efficient, and high-quality service experience that exceeds expectations.
Comprehensive Support: Building a Solid Foundation for Wealth Creation with Professional Expertise
High operational efficiency is key to generating wealth, and reliable service is the backbone of operations. Addressing the maintenance pain points and operational challenges in the logistics and transportation industry, Sinotruk continuously upgrades its service policies to build a full-lifecycle service support system.
Leveraging a comprehensive original equipment manufacturer (OEM) spare parts supply chain, we provide nationwide unified warranty coverage and standardized warranty services, thoroughly resolving issues such as poor-quality parts for out-of-warranty repairs, opaque pricing, and lack of after-sales guarantees. At the same time, we offer tailored TCO (Total Cost of Ownership) solutions covering all operational scenarios—including professional maintenance, vehicle condition monitoring, parts supply, and cost optimization—to precisely meet the needs of diverse transport conditions such as heavy-duty hauling, long-haul routes, and port shuttle operations. By reducing operational costs at the source, minimizing downtime losses, and continuously improving transport efficiency, we tangibly help truckers cut costs and increase revenue, securely safeguarding the fruits of their labor.
Rapid Response: Safeguarding the Mission of Transportation with Uncompromising Timeliness
Every second counts in logistics and transportation, and efficient after-sales service is the solid backbone of truckers’ journeys. Leveraging its digital service system, Sinotruk has integrated multiple repair reporting channels—including the Smart Sinotruk app and the 400 national service hotline—to enable one-click repair requests and round-the-clock response.
Currently, Sinotruk operates nearly 4,000 service centers, strictly adhering to service standards of 5-minute rapid order acceptance and 15-minute efficient dispatch. With a densely distributed service network across the country and professional repair teams on standby at all times, we ensure swift arrival and efficient repairs—whether for routine maintenance or emergency roadside assistance—resolving driving challenges through rapid response and professional expertise. We uphold operational efficiency through firm service commitments, providing round-the-clock protection for truckers on their journeys.
Warm Companionship: Honoring the Hardships of the Road with Human-Centered Care
As a benchmark service brand in the commercial vehicle industry, Sinotruk’s “Family Service” has always adhered to the service philosophy that “customer satisfaction is our mission.” Focusing on the practical needs of truck drivers on long-haul journeys, we have built a comprehensive service system that is both warm and compassionate.
With over 30 “Family Homes” across the country, these warm rest stops serve as a haven for truckers on the road. Breaking away from the traditional, one-dimensional repair service model, they offer a one-stop convenience service including free parking, comfortable rest areas, light meals, and convenient shower facilities. They help relieve the fatigue of long-distance driving and alleviate the loneliness of traveling far from home, ensuring that every trucker working on the road feels the heartfelt care of family. We bridge the gap between our brand and truckers through thoughtful warmth, and honor every hard-earned effort with attentive service.
