On May 10, the “2026 China Brand Value Evaluation Information Release” event, organized by the China Brand Development Promotion Association and the Xinhua News Agency Brand Office and hosted by China Brand Magazine, was held in Deqing, Zhejiang. Sinotruk ranked first in the automotive and parts industry, taking the top spot! On the same day, the “Top 100 China Brands in Global Competitiveness” list was unveiled in Hong Kong, with Sinotruk ranking 75th.
From “Made in China” to “Intelligent Manufacturing in China,” and from “Chinese Products” to “Chinese Brands,” the global commercial vehicle landscape is undergoing a profound restructuring, with domestic brands forging ahead amidst the challenges. As the “cradle of China’s heavy-duty truck industry,” Sinotruk has always upheld brand spirit as its soul, quality as its backbone, and responsibility as its lifeblood. By continuously deepening its brand-building efforts, the company has redefined the “Huanghe” brand as a national flagship for high-end heavy-duty trucks, strengthened the reputation of “ShanDeKa” as a pioneer in China’s high-end heavy-duty truck sector, and solidified the image of “Haowo” as a people’s choice for heavy-duty trucks. In doing so, Sinotruk has forged a brand-building path that combines both substance and warmth.
The “Top 100 Chinese Brands in Global Competitiveness” list focuses on overseas expansion capabilities, innovation, and global competitiveness. In recent years, leveraging the national strategy for the global expansion of manufacturing, Sinotruk has proactively shouldered the responsibility of a state-owned enterprise to take Chinese commercial vehicles to the world and deeply cultivate global markets. The company has continuously refined its global industrial layout, establishing an integrated global business operation system that encompasses R&D adaptation, export marketing, overseas channels, and after-sales support. Its business spans more than 150 countries and regions worldwide. Sinotruk has ranked first in Chinese commercial vehicle brand exports for 21 consecutive years, becoming a iconic symbol of Chinese trucks on the global stage.
From the first heavy-duty truck that rolled off the production line on the banks of the Yellow River to the global ambassador of “Made in China,” Sinotruk’s brand journey has always been intertwined with the nation’s destiny and in step with the times. Looking ahead, Sinotruk will remain true to its original aspirations and mission, setting new industry benchmarks for the high-quality development of state-owned manufacturing enterprises and the international competitiveness of Chinese brands.
